We all struggle with marketing and I just came off of a bad year of results from a company that was supposed to be a leader in the industry. I found that the majority of what they did was extremely cookie-cutter and “spamy” and the poor results backed that up.
I turned to Yodelist and Heather Lefort of iheartmarketing to get things turned around. The very first emailer and direct mail campaign yielded far better results than all of last years! The list is life! A bad list will kill you and a good one will make you fly.
Because of the great results Yodelist selected my recent crossfit emailer to profile in their “3 Yodels” series. You can read about my experience here.